Why did you start your business? Are you setting goals and creating opportunities for yourself to fulfill the “why”?
I started AMK Tax Service to educate, prepare, and relieve people regarding their taxes. Although I changed the name to Growth Group in August 2012, the same values are here as well, on a broader scale.
As entrepreneurs we often focus too much on the “how” instead of the “why”. To meet the purpose you’ve laid out for your business, you do not have to have the perfect logo, business cards, beautifully designed website, or wonderfully laid out retail location flooring. Those things can always come later.
Start making moves, getting things done, and pushing yourself today to communicate the “why” of your business in all that you do. These actions will get you closer to making sales, signing contacts, and changing lives – because you care first about why you started.