Turn a $12 book into $1,500 sale
Go for No was recommended to me by my older brother Aaron. This book jump started the rebirth of Growth Group in July 2012.
Within one week after reading Go For No, I secured a new customer who agreed to pay me $1,500 for one project, by implementing what I learned. To date, that was my highest single payout in the history of my business!
Not all business owners have previously been involved in sales, and may struggle with how to go about approaching customers. Therefore, I highly recommend this book for all entrepreneurs regardless of the stage of your business.